Louis Vuitton, Prada, Tag, I could go on. These are all name brand, high quality expensive products. They are highly recognizable, and are very nice things to have. Often these products are sought after because they represent a symbol of reaching some higher status.
I am all for having nice things, and these things are very nice. I even bought a coach purse for my girlfriend. I would love to drive a BMW, and a Blackberry at times would be very convenient
These products are great, but let’s face it they are luxury items. A luxury item is by definition: a refinement of living rather than a necessity. So we don’t need them, they might make life a little easier or nicer but they are not needed. You need a car to get to work, not a 50k German import. You need a phone to make calls (maybe) not a Smartphone to surf the net while waiting in line at the bank. You need something to carry your wallet and makeup in, but not something with a giant C stamped all over it.
So therefore if we don’t need them then we want them. We want them because they are nice, and make us feel better about ourselves because they give us a sense of luxury and status. Coach, BMW, and Blackberry are today’s status symbol especially in the young professional age group. So we go out and buy (finance) these type of things with the intent of making ourselves looks better then our peers.
I could go into debt to finance my BMW, pay my insane wireless bill, and dress only in Lacoste. But I care more about living within my means then what other people think of me. Lastly you don’t even have to be rich to buy (again, finance) these status brands. I could go out and lease a BMW tomorrow just in an attempt to impress shallow people around me.
Don’t get me wrong, I love capitalism, and my hat is off to these luxury brands for making a quality products and then convincing everyone they have to have one. Just don’t call me cheap or poor when your car’s loan is more then it’s FMV, and I max out my Roth every year.

Posted by fubar1383 


